EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 9ALR
Summary Introduction

To discuss: The two categories of costs impact the choice of how many storage facilities a firm may have and the place they are located.

An amount that is spent or paid to get something is known as cost.

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Identify a product and explain factors that might influence warehouse design considerations for that product AND explain how your product’s characteristics influence warehouse operations?
The Bright Company wants to figure out the best way to ship their new product, Flying Widgets, from their factories through their warehouses to their retail outlets. They would like to set up a Transhipment table so they can use POM to find the least cost shipping routes. They have hired you to set up the Transhipment table based on the information below. You will be paid handsomely if you can come up with the correct table. Shipping Costs Shipping Costs 01 02 03 04 Wi W2 W3 W1 4. 2 F1 4 W2 4 F2 4 2 W3 4. 3. 4. Also, Flying Widgets can be shipped from Factory 1 to Factory 2 for $3 per unit. Factory 1 can produce 300 units and factory 2 can produce 100 units. Outlet 1 demand is 50 units, Outlet 2 is 150 units, Outlet 3 is 100 units, and Outlet 4 is 100 units.
Warehousing plays an important role in the supply chain or distribution for any goods or products.  Illustrate how the location of the warehouse(s)   impacts on the effectiveness and efficiency of  distribution in a supply chain of your choice.
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