EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 14, Problem 3ALR
Summary Introduction
To discuss: The 3 levels of distribution intensity with an examle of product in each level.
The number of intermediaries used by the producer to distribute their product is called as distribution intensity.
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