EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 5ALR
Summary Introduction
To discuss: The benefits of owning a franchise and their disadvantages.
A franchise is a form of license that is acquired by the franchisee for accessing the business process and trademark to provide service or sell a product under the business name. The franchisee should pay the initial start-up amount and annual licensing fees to franchisor.
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EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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- Being a franchisees seems to be a mechanism for growth, but what are the growth prospects for entrepreneurs who are franchisees? Isn't the entrepreneur limited to his/her ability to pursue different types of growth strategies? Is being a franchisee simply substituting one type of employment for another type of employment? How can a franchisee grow his/her business?arrow_forwardDifferentiate between partnership and sole proprietorship form of business. Explain briefly, in your opinion which form of business is better?arrow_forwardIf you are to create a company/business, what form of business will it be?arrow_forward
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- Why are not-for-profit organizations different from most businesses? Are there any similarities between a goods-producing business and a not-for-profit organization?arrow_forwardHow the success rate for businesses owned and operatedby franchisees are higher?arrow_forwardHow can a prospective franchisee evaluate a franchise opportunity? explainarrow_forward
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