EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 1CTE
Summary Introduction
To discuss: The opinion of Person X on temperature-sensitive vending machine. Whether the opinion of the person changes if alternatives are nearby and whether such machines are successful if so reason behind that.
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EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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