EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 2CTE
Summary Introduction
To discuss: The way this situation affects the purchase choices customer makes and the problems faced by the dealership encounter with this type of distribution.
Exclusive distribution: It is a modification of selective distribution manufacturers distribute their products only to one retailer or wholesaler to sell in specific geographic region.
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