EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 1C
Summary Introduction
Case summary:
Super storm sandy surged through City N, where many people died and destroyed business and homes. It took longer time for City N to recover back to the normal position. The main reason was disruption of supply chain. Due to the storm, all the transportation were under problem and it took longer time to transport the goods. Customers faced many problems because of this storm.
Business managers and government should have a proper plan to prevent from losses and other difficulties due to natural calamities.
To discuss: Whether this type of strategy works for the business and the reason behind it.
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