EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 14, Problem 2ALR
Summary Introduction
To explain: The reason why Firm N, Firm H ,and Firm G selects dual distribution strategy.
The movement of goods from manufactures to customers or target market through more than one channel of distribution is know as dual distribution.
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Chapter 14 Solutions
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