EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
bartleby

Concept explainers

Question
Book Icon
Chapter 14, Problem 2ALR
Summary Introduction

To explain: The reason why Firm N, Firm H ,and Firm G selects dual distribution strategy.

The movement of goods from manufactures to customers or target market through more than one channel of distribution is know as dual distribution.

Blurred answer
Students have asked these similar questions
What type of distribution network is typically best suited for highly differentiated products? Explain your answer briefly.
Why are channel intermediaries (i.e., members of supply chains) useful: Group of answer choices: A) they sell in larger quantities than manufacturers can handle. B) they perform special functions manufacturers cannot provide. C) they increase the number of intrachannel contacts, thus lowering costs. D) they provide assortments not offered by some manufacturers.
When organizations owning or controlling sources/channel of distribution is Select one: a. Backward Integration b. Horizontal integration c. Forward integration d. Vertical Integration
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing