Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 12, Problem 6CTE
Summary Introduction
To discuss: The fad that has come and gone and whether Person X takes part in the fad and the life of the fad. Also, give the reason why it faded.
Fad and fashion are one of the marketing strategies. Fads are the abbreviated life cycle with short time popularity.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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