Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Question
Book Icon
Chapter 12, Problem 6ALR
Summary Introduction

To discuss: The way firms use benchmarking.

Benchmarking refers to the type of measuring the quality by the way of comparing the performances with the other industry leaders.

Blurred answer
Students have asked these similar questions
How do firms use benchmarking?
Just what is benchmarking, and how does it function, exactly?
What exactly is benchmarking, and how does it work?