Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 12, Problem 4ALR
Summary Introduction

To discuss: The important feature which differentiates the shopping products and goods from one another.

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What important features distinguish shopping products fromone another?
What is shopping products?
What value is added to a product by retailers? What valueis added by retailers for producers and ultimate consumers?
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