Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 12, Problem 2CTE
Summary Introduction
To discuss: The convenient products Person X buys for a week and whether the list might change from week to week and the thing which makes Person X to switchover.
Convenience products are termed as products which are frequently purchased by the consumers with least efforts.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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