Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 12, Problem 1EE
Summary Introduction
To discuss: The steps to close the gap among the level of passengers’ service expect and the levels they receive.
The five variables of services are as follows:
- v Tangibles
- v Reliability
- v Responsiveness
- v Assurances
- v Empathy
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The Federal Aviation Administration posts monthly percentage on-time arrival data for all the major airlines on its website. Some airlines are regularly on the top of the list, while others are frequently on the bottom of the list.
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The airline industry has suffered recent setbacks, such as the highcost of fuel, which have forced the major carriers to cut back onmany of their services. Many airlines, like Delta and United, chargepassengers a fee for checked baggage. Spirit Air announced itwould charge for both checked and carry-on bags.37 Most airlinescharge for in-flight snacks or don’t serve any at all. Airlines havereduced the number of flights they operate to certain destinations,packing planes full to overflowing, and recent restrictions on theuse of frequent-flyer miles make it difficult to cash them in. Thenthere are the record-setting delays and lost-luggage claims. All ofthese factors add up to less-than-enjoyable flying experiences formost travelers, many of whom are opting to find other modes oftransportation or just staying home. Suppose you are a marketer forone of the major airlines. Your company is facing difficulty providing acceptable service to the passengers on its flights, but you needto find a…
Chapter 12 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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