Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
bartleby

Concept explainers

Question
Book Icon
Chapter 12, Problem 1CTE

a)

Summary Introduction

To discuss: The goods-services continuum for Media S

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

b)

Summary Introduction

To discuss: The goods-services continuum for Media T.com

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

c)

Summary Introduction

To discuss: The goods-services continuum for Company PB.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

d)

Summary Introduction

To discuss: The goods-services continuum for Company H dealership.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

e)

Summary Introduction

To discuss: The goods-services continuum for Company R.

Continuum along which the services and goods fall based on the attributes that is from pure good to the pure services is termed as goods-services continuum.

Blurred answer
Students have asked these similar questions
Good day. Please help me with the following two e-commerce companies such as takealot.com and supebalist in south africa , in detail do research of the followingbased  and compare them in terms of: user experience; quality of data; customer care, communication; ordering process; and mobile experience. Specify what type of e-commerce these companies classify as; Discuss the reasons for the success of these two chosen companies.
describe the basic feature of the different business models of Walmart and amazon
Analyse an online shop of your choice and explore any four benefits that are being experienced by the shop. eg : shein , how they Reach New Customers andtheir strategy Reduce Costs Speed the Flow of Goods and Information Improve Customer Service
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing