Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 12, Problem 4CTE
Summary Introduction

To discuss: The reason why it is important for the small firms to develop the line of products.

Product line refers to the series of the same or related products offered by a company.

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