Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 12, Problem 4CTE
Summary Introduction
To discuss: The reason why it is important for the small firms to develop the line of products.
Product line refers to the series of the same or related products offered by a company.
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