Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.3DQ
Summary Introduction
To discuss: The factors that change the face of marketing communication at present.
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The objective to change the buying behavior of the customer, so that the customers can take the actions accordingly whether to buy the product is known as advertisement.
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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