Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 12, Problem 12.1DQ
Summary Introduction
To discuss: The factors that change the face of marketing communication at present.
Marketing communication:
The marketing communication is the means implemented by the organizations to tell the audience about their goods and services. The main aim to adopt marketing communication is to impress the customers and make them buy their products.
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Marketing: An Introduction (12th Edition)
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