Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.18MML
Summary Introduction

To discuss: The example of another corporation using City M to make the social media buzz and the way to measure the social media buzz.

Introduction:

Offering easy transfer of electronic communication to the users for the purpose of sharing information and ideas is known as social media.

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