Chapter 11.3, Problem 2R

To determine

To state: Distribution channels for products.

Answer to Problem 2R

There are three most common distribution channels for products.

Explanation of Solution

Channels of distribution refers to the route through which the products are supplied from manufactures to ultimate consumers. As we all know, production happens at a single place whereas the consumption happens all over the country and even abroad, so channels of distribution is important as it creates a link between the two.

The three common distribution channels are manufacturers, wholesalers and retailers.

Economics Concept Introduction

Introduction: Decisions regarding distribution i.e. movement of goods from where they are produced to the consumers is an important function of marketing.