To state: Explanation of the following terms
Answer to Problem 1AA
Marketing is vital as it makes the consumers aware about the products and services required for their living.
Explanation of Solution
Marketing is important as a product itself cannot go home to home and let the company earns profits, it is marketing which allows a company to spread information about their product. And help their products to attract consumers. Utility market is important as it gives the idea of the product which consumer can get full satisfaction from. Research market survey helps in anticipating the market change before the manufacturer start the process.
Penetration pricing is an approach where a new product enters the market with a low selling
Channels of distribution refers to the route through which the products are supplied from manufactures to ultimate consumers. As we all know, production happens at a single place whereas the consumption happens all over the country and even abroad, so channels of distribution is important as it creates a link between the two. Wholesalers, again, are an important link to the consumers. They buy products from the manufacturers in large quantities and sell them to different retailers in small quantities. Retailers create the link between manufacturers and consumers. They are the final point from where the goods are sold to the ultimate consumers. E-commerce refers to the transactions of the business that occur over the internet through a website. It offers door- to- door services to the consumers and therefore, quite favorable these days.
Introduction: Pricing is an important aspect of a product. It is determined by the supply and
Decisions regarding distribution i.e. movement of goods from where they are produced to the consumers is an important function of marketing.
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