Chapter 11.2, Problem 4R

To determine

To state: Advertising method for a product.

Answer to Problem 4R

We have taken the example of soap D and the method used for advertising it is through test surveys.

Explanation of Solution

We have taken the example of a soap D, the method used for advertising is through test surveys. We can pick handful customers of same skin type and test the product on their skin. We can apply our product on few of them and some other product on the rest and then conduct a comparable analysis to determine which product is giving better results to the customers.

Economics Concept Introduction

Introduction: Advertising is a means by which a company informs the consumers about the features and qualities of their products and services. It is essential because it awares the consumers about new products and services in the market.