Chapter 11, Problem 2AA

To determine

To state: Correct word to complete the sentence.

Answer to Problem 2AA

The correct word for the sentence is valid.

Explanation of Solution

A marketing strategy qualifies to be a good and valid one if the product becomes successful in the market and generates profits for the company. There are various marketing strategies that are used to promote a product like promotion, test marketing, surveys, etc. If a company uses an appropriate marketing strategy then it will result in their product being successful in the market.

Economics Concept Introduction

Introduction: Marketing is an activity and procedure for creating, communicating information about products that have value for customers and society.