3. Which is faster, red or green cars? You are a purchasing manager at a large car dealership in a busy urban area. You purchase on average 250 cars monthly for the dealership. People are buying new and used cars from your dealership regularly, and business is doing well. Most of your customers are average middle-income households, and they typically purchase bigger cars that are pricey. Your boss, Natalya, invited you for lunch to discuss the next big purchase in preparation for the big Summer sales event. While chatting about the business, Natalya told you the following: "While surfing social media today, I read a government report that says the economy is growing and inflation is rising. As the economy continues to grow due to an increase in consumption by consumers, the prices are expected to rise to a higher level than usual. The report also said that the increase in consumption has caused a shortage in the auto industry, which I think might be good for us (or bad, I don’t know.) So, let me ask you:" First, do you think our business will be affected because inflation is rising? How? If inflation continues to rise, should we buy more of the bigger and pricier cars for the event that will take place in a couple of months, or should we get less expensive cars? And why? And lastly, since it is projected that there will be a shortage in the auto industry, this means we should buy more cars to sell because this makes them cheaper for our customers, right?

Microeconomics: Private and Public Choice (MindTap Course List)

16th Edition

ISBN:9781305506893

Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson

Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson

Chapter10: Price-searcher Markets With Low Entry Barriers

Section: Chapter Questions

Problem 3CQ

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3. Which is faster, red or green cars?

You are a purchasing manager at a large car dealership in a busy urban area. You purchase on average 250 cars monthly for the dealership. People are buying new and used cars from your dealership regularly, and business is doing well. Most of your customers are average middle-income households, and they typically purchase bigger cars that are pricey. Your boss, Natalya, invited you for lunch to discuss the next big purchase in preparation for the big Summer sales event. While chatting about the business, Natalya told you the following: "While surfing social media today, I read a government report that says the economy is growing and inflation is rising. As the economy continues to grow due to an increase in consumption by consumers, the prices are expected to rise to a higher level than usual. The report also said that the increase in consumption has caused a shortage in the auto industry, which I think might be good for us (or bad, I don’t know.) So, let me ask you:"

First, do you think our business will be affected because inflation is rising? How?
If inflation continues to rise, should we buy more of the bigger and pricier cars for the event that will take place in a couple of months, or should we get less expensive cars? And why?
And lastly, since it is projected that there will be a shortage in the auto industry, this means we should buy more cars to sell because this makes them cheaper for our customers, right?

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