Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.13A

Discuss how your team is going to identify the existing competitors in your chosen market. Based on the discussion, what are the key elements of your marketing plans that will give you a competitive edge over those competitors?

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