Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life. Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers. To determine: The target audience of Person MP.

Question

Want to see the full answer?

Answer 1

Question

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Recommend one social media marketing strategy for Wine Lovers, and justify your recommendation in one paragraph?

How might Food Network marketers use sales promotion techniques to build loyalty among viewers?

What target segment is best targeted on Youtube

Answer 2

Question

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Answer 6

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Answer 7

Chapter 11, Problem 11.28C

Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The target audience of Person MP.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 11 - Prob. 11.1QR Ch. 11 - Prob. 11.2QR Ch. 11 - Prob. 11.3QR Ch. 11 - Prob. 11.4QR Ch. 11 - Prob. 11.5QA Ch. 11 - Prob. 11.6QA Ch. 11 - Imagine being the marketing manager for a large...Ch. 11 - Prob. 11.8QA Ch. 11 - Identify a company with a product that interests...Ch. 11 - Prob. 11.11A

Solution Summary: The author explains that Person MP longed to pursue a career in arts. Her father left her when she was 19.

Concept explainers

Want to see the full answer?

Chapter 11 Solutions