The way the buying behavior of the consumer differs from the buying behavior of buyers in organizational markets. Introduction: Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

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Mostlarge businesses rely on many complex processes to keep them running smoothly. Two large areas that impact large areas of business and IT are ERP and CRM. Respond to the following questions: • How do ERP and CRM help a company? What are the drawbacks to setting up those different types of systems in a business? What direct effects do these systems have on customers?

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Chapter 11, Problem 11.4QR

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To determine: The way the buying behavior of the consumer differs from the buying behavior of buyers in organizational markets.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

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Mostlarge businesses rely on many complex processes to keep them running smoothly. Two large areas that impact large areas of business and IT are ERP and CRM. Respond to the following questions: • How do ERP and CRM help a company? What are the drawbacks to setting up those different types of systems in a business? What direct effects do these systems have on customers?

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