Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.7QA

Imagine being the marketing manager for a large U.S. hotel chain. What factors would you consider as you adapt the marketing mix to the following foreign markets: Mexico City, Dubai, Germany?

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Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service
Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?
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