Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 11, Problem 11.26C
Summary Introduction
Case summary:
Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.
Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.
To determine: The marketing philosophy of Person MP in terms of her marketing mix, value package, and overall approach.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Roles for Human Resource Departments
Analyze HRM functions. Describe and detail each one of these functions. Why are the specific roles associated to HRM important?
List references
Employees and Entrepreneurs share many skills, mindsets and values. Even if you are employed by an organization, you may have an entrepreneurial mindset and entrepreneurial traits. How do you envision yourself within an organization, as an employee rather tahan an entrepreneur? Discuss the traits and values that support this?
Please original work
Talk about your need for creating a balanced scorecard in a management consulting firm and the steps you would take to design the balance scorecard.
Please cite in text resources and weblinks
Chapter 11 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
Ch. 11 - Prob. 11.1QRCh. 11 - Prob. 11.2QRCh. 11 - Prob. 11.3QRCh. 11 - Prob. 11.4QRCh. 11 - Prob. 11.5QACh. 11 - Prob. 11.6QACh. 11 - Imagine being the marketing manager for a large...Ch. 11 - Prob. 11.8QACh. 11 - Identify a company with a product that interests...Ch. 11 - Prob. 11.11A
Ch. 11 - Prob. 11.12ACh. 11 - Discuss how your team is going to identify the...Ch. 11 - Prob. 11.14ACh. 11 - Prob. 11.15ACh. 11 - Prob. 11.16TECh. 11 - Prob. 11.17TECh. 11 - Prob. 11.18TECh. 11 - Prob. 11.19TECh. 11 - Prob. 11.20TECh. 11 - Prob. 11.21TECh. 11 - Prob. 11.22EECh. 11 - Prob. 11.23EECh. 11 - Prob. 11.24EECh. 11 - Prob. 11.25CCh. 11 - Prob. 11.26CCh. 11 - Prob. 11.27CCh. 11 - Prob. 11.28CCh. 11 - Prob. 11.29CCh. 11 - Prob. 11.30CCh. 11 - Prob. 11.31CCh. 11 - Prob. 11.32CCh. 11 - Prob. 11.33C
Knowledge Booster
Similar questions
- Think of a team in which you have participated in a professional setting (the number of individuals should be more than one person and includes you. Also, the team could have been virtual, collocated, or a mixture of virtual and collocated). Think back on how the team formed from the first day until the end of the project or when the work function was completed. Describe what took place. Do you feel your team followed any part of Tuckman's model? Consider what was discussed regarding high-performing teams in the lesson this week in the Team Performance Domain section. It was explained that high-performing project teams are characterized by different factors. Based on the factors listed about high-performance teams, which two factors do you feel your team could have improved upon and why?arrow_forwardPlease original work Background information: Innovation can be simply defined as the introduction of something new or different in the workplace. Creativity on the other hand could be described as the use of the imagination for original ideas. Talk about the difference between innovation and creativity in the workplace and the role that technology plays in fostering both innovation and creativity Please cite in text resources and add weblinksarrow_forwardIn procurement evolution, which statement below should i choose to be themost relevant to ‘limited integration phaseSupply management is often viewed as a lower-level support function.It is the final and most advanced phase of procurement evolution.Supply managers' primary role is to ensure enough supply capacity exists.Supply management is a key part of the organisational structure with a strongexternal customer focus.arrow_forward
- Which of the following stages of P2P process is believed most critical for the spendperformance of procurement?Supplier evaluation and selection stagePayment and settlement stageRecognition of needs stageClarification of needs stagearrow_forwardWhich of the following statements is most accurate in describing ‘preferredsuppliers’?A preferred supplier involves a lower-level risk but still has a significant spend with thebuyer.They will be asked to compete with other suppliers for better price and conditions.They refer the strategic partners of the company.They are the core suppliersarrow_forwardThe primary purpose of this coordination is to establish company-wide agreementsto leverage volumes to obtain lower costs from volume discounts.” Which phase ofprocurement evolution is more relevant to the statement?Phase 1 Basic beginningPhase 2 Moderate developmentPhase 4 Fully integrated supply chainPhase 3 Limited integrationarrow_forward
- Among the phases of procurement evolution, the phase that ‘focuses on supplybaseoptimisation, and more attention is paid to total quality management (TQM) than toother progressive supply management strategies’ is more relevant to ___________.Phase 1 Basic beginningPhase 3 Limited integrationPhase 4 Fully integrated supply chainPhase 2 Moderate developmentarrow_forwardWhich of the following description methods is most suitable if the requirements arewell understood and there is common agreement between supply chain partners aboutwhat certain terms mean?Description by specificationDescription by brandDescription by industry standardDescription by performance characteristicsarrow_forwardWhich of the following activities is not a part of P2P cycle?Receipt of materialsForecast and plan requirementContract management to ensure suppliers fulfil their contractual obligationsNeed clarificationarrow_forward
- “The steps that must be completed when someone within the organisation requires aproduct, material, or service” is typically presented as _______________.Ordering processSupplier evaluation and selection processPurchasing and supply chain managementProcure-to-pay cyclearrow_forwardWhich of the following statements is most suitable to describe the concept of ‘extended value chain? 1) It is a higher-level recognition of the strategic value of managing operational activities and flows within and across a supply chain. 2)It involves multiple organizations as we move toward the raw material suppliers or downstream toward the ultimate customer. 3) It recognizes explicitly that competition is no longer between firms but rather between coordinated supply chains or networks of firms. 4) It is a supply chain to brings back defective products for repair and quickly returns them to customers.arrow_forwardThe equity method of accounting is suitable for investments representing what? A) Less than 20% ownership B) Only for foreign investments C) More than 50% ownership D) Between 20% and 50% ownershiparrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning