Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.12A
Summary Introduction

To determine: The target customers for the business of Person X.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

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Students have asked these similar questions
Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service
Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.
Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
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