Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Question
Chapter 11, Problem 11.12A
Summary Introduction
To determine: The target customers for the business of Person X.
Introduction:
Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.
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Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service
Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.
Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
Chapter 11 Solutions
Business Essentials (11th Edition)
Ch. 11 - Prob. 11.1QRCh. 11 - Prob. 11.2QRCh. 11 - Prob. 11.3QRCh. 11 - Prob. 11.4QRCh. 11 - Prob. 11.5QACh. 11 - Prob. 11.6QACh. 11 - Prob. 11.7QACh. 11 - Prob. 11.8QACh. 11 - Identify a company with a product that interests...Ch. 11 - Prob. 11.11A
Ch. 11 - Prob. 11.12ACh. 11 - Discuss how your team is going to identify the...Ch. 11 - Prob. 11.14ACh. 11 - Prob. 11.15ACh. 11 - Prob. 11.16TECh. 11 - Prob. 11.17TECh. 11 - Prob. 11.18TECh. 11 - Prob. 11.19TECh. 11 - Prob. 11.20TECh. 11 - Prob. 11.21TECh. 11 - Prob. 11.22EECh. 11 - Prob. 11.23EECh. 11 - Prob. 11.24EECh. 11 - Prob. 11.25CCh. 11 - Prob. 11.26CCh. 11 - Prob. 11.27CCh. 11 - Prob. 11.28CCh. 11 - Prob. 11.29CCh. 11 - Prob. 11.30CCh. 11 - Prob. 11.31CCh. 11 - Prob. 11.32CCh. 11 - Prob. 11.33C
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Similar questions
- Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.arrow_forwardYou are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.arrow_forwardDiscuss these three objectives: obtaining an MBA in Marketing Becoming a professional in the Marketing field Living in a smaller city as a Marketing professionalarrow_forward
- How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?arrow_forwardThink of a specific product or service then formulate a concrete marketing strategies that can gain valuable feedback and how to imimprove your product or service that will meet the needs of your target marketarrow_forwardDemonstrate in your report how to formulate a set of marketing tools to pursue its marketing objectives in the target market.arrow_forward
- How do you expect target customer to measurably respond to your marketing strategy and tactics?arrow_forwardChoose any organization of your own choice and identify the products offered and what are the key components of the marketing environments that affects a firm’s marketing effort. Prepare the report.arrow_forwardIf you have a food and beverage company then in the case of market targeting, what are the market coverage strategies available for your company? Clarify.arrow_forward
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