Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
Book Icon
Chapter 11, Problem 11.3QR
Summary Introduction

To determine: The meaning of market segmentation and the way to use it in target marketing.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

Blurred answer
Students have asked these similar questions
What is a target marketing strategy?
What is customer segmentation and why is it important in marketing?
How does market segmentation differ from market targeting?