Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.15A
Summary Introduction

To determine: The preliminary design of the marketing mix for the target market.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

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I participated in a team tasked with developing and implementing a new customer service training program. The team included five members: myself, two training specialists, an HR representative, and a team leader. Our work environment was a mix of virtual and collocated, with weekly in-person meetings and frequent virtual check-ins. Reflecting on our process, it's evident that parts of “Tuckman's model”(Forming, Storming, Norming, Performing, and Adjourning) were present in the development and completion of the project.
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