Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.27C
Summary Introduction

Case summary:

Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.

Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.

To determine: The consumer buying process for purchasing cosmetic products.

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