Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
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Chapter 11, Problem 11.1QR
Summary Introduction

To determine: The five forces in the external marketing environment.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

Expert Solution & Answer
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Explanation of Solution

Determine the five forces in the external marketing environment:

The following are the five forces in the external marketing environment, which would influence the marketing programs of the firm:

  • The sociocultural environment
  • The competitive environment
  • The political and legal environment
  • The economic environment and
  • The technological environment

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