Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.16TE
Summary Introduction

Case summary:

Person OD is a farmer. However, he plans to use his property in a better way. His property is right next to a rapidly growing private college. As many of the students are living on campus, he planned to build dorm-style housing, townhouse, or apartments for the students.

To determine: The characteristics, wants, and needs of the target market.

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