Answered: Brand name: UWTSD university in uk. *(I…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 11DRQ

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Transcribed Image Text:Brand name: UWTSD university in uk. *(I submitted before but I need more word, do not give screenshort just write and give, I will copy paste) Do not copy from another same ques answer, I need different one. Give image, table, graph with source, this full ques within 2500word TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information. 4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).

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