Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 8LOC
Summary Introduction

To determine:

The name of an argument that is based on human feelings

Introduction: When an argument is mainly based on human feelings and depends on the writer’s ability to target the audience’s emotions, it is an emotional appeal.

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