Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 11LOC
Summary Introduction

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Anticipating potential objections that might arise when planning the persuasive speech is a good thing because then the writer could re-write the points to counter argue the objections. This will also create a flow and lessen the chances of the writer missing out on points.

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