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To determine
What tools the writer used to reinforce his position?
Introduction:
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.
Persuasion is an attempt to change someone’s beliefs, attitude, and the actions as a result of that.
In marketing and sales, messages must compete for the audience’s attention.
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Chapter 10 Solutions
Excellence in Business Communication (11th Edition)
- Suppose that in 2020, the federal government of Arlington Nation spent $850 billion and collected $620 billion in taxes. In 2021, government spending decreased to $790 billion, while government revenue increased to $910 billion. If the government debt was $6.2 trillion at the beginning of 2020, what will it be at the end of 2021? Answerarrow_forwardMM Manufacturing estimates that overhead costs for the next year will be $4,750,000 for indirect labor and $620,000 for factory utilities. The company uses machine hours as its overhead allocation base. If 140,000 machine hours are planned for the next year, what is the company's plantwide overhead rate?arrow_forwardNeed answer pleasearrow_forward
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