Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 2LOC
Summary Introduction

To determine:

The reason that the indirect approach is often used in persuasive messages

Introduction:

Persuasive message this sis a message to convince an individual or group to take specific actions.

Indirect approach this is where the audience will be addressed in numerous forms without being direct. This is when your audience is neutral/ positive about your view.

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