Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 10, Problem 10.6bE
Summary Introduction
To determine:
What subject to use for each message?
Concept Introduction
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader or to highlight the subject.
Persuasion is an attempt to change someone’s beliefs, attitude, and the actions as a result of that.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Please give me true answer this financial accounting question
4 POINTS
For the year ended December 31, 2020, Greenhill
Enterprises earned an ROI of 10.5%. Sales for the year
were $18 million, and the average asset turnover was 2.5.
Average stockholders' equity was $3.6 million.
Required:
a. Calculate Greenhill Enterprises' margin and net income.
b. Calculate Greenhill Enterprises' return on equity.
Chapter 10 Solutions
Excellence in Business Communication (11th Edition)
Ch. 10 - Prob. 1CACh. 10 - Prob. 2CACh. 10 - Prob. 1LOCCh. 10 - Prob. 2LOCCh. 10 - Prob. 3LOCCh. 10 - Prob. 4LOCCh. 10 - Prob. 5LOCCh. 10 - Prob. 6LOCCh. 10 - Prob. 7LOCCh. 10 - Prob. 8LOC
Ch. 10 - Prob. 9LOCCh. 10 - Prob. 10LOCCh. 10 - Prob. 11LOCCh. 10 - Prob. 12LOCCh. 10 - Prob. 13LOCCh. 10 - Prob. 14LOCCh. 10 - Prob. 15LOCCh. 10 - Prob. 16LOCCh. 10 - Prob. 17LOCCh. 10 - Prob. 18LOCCh. 10 - Prob. 10.1AYKCh. 10 - Prob. 10.2AYKCh. 10 - Prob. 10.3AYKCh. 10 - Prob. 10aPYSMFACh. 10 - Prob. 10bPYSMFACh. 10 - Prob. 10cPYSMFACh. 10 - Prob. 10.4aECh. 10 - Prob. 10.4bECh. 10 - Prob. 10.4cECh. 10 - Prob. 10.4dECh. 10 - Prob. 10.5aECh. 10 - Prob. 10.5bECh. 10 - Prob. 10.5cECh. 10 - Prob. 10.5dECh. 10 - Prob. 10.5eECh. 10 - Prob. 10.5fECh. 10 - Prob. 10.5gECh. 10 - Prob. 10.6aECh. 10 - Prob. 10.6bECh. 10 - Prob. 10.6cECh. 10 - Prob. 10.7ECh. 10 - Prob. 10.8aECh. 10 - Prob. 10.8bECh. 10 - Prob. 10.8cECh. 10 - Prob. 10.9aECh. 10 - Prob. 10.9bECh. 10 - Prob. 10.9cECh. 10 - Prob. 10.9dECh. 10 - Prob. 10.9eECh. 10 - Prob. 10.9fECh. 10 - Prob. 10.9gECh. 10 - Prob. 10.9hECh. 10 - Prob. 1EYSCTPCh. 10 - Prob. 1SYCKO
Knowledge Booster
Similar questions
- DURING THE CURRENT YEAR, MERCHANDISE IS SOLD FOR $450,000 CASH AND $1,350,000 ON ACCOUNT. THE COST OF THE MERCHANDISE SOLD IS $1,100,000. WHAT IS THE AMOUNT OF THE GROSS PROFIT?arrow_forwardAt the beginning of 2021, Orion Ltd had accounts receivable of $100,000. At the end of 2021, the company had accounts receivable of $85,000. During 2021, Orion Ltd had total credit sales of $1,500,000. What was this company's average collection period for 2021?arrow_forwardWhat was the net income?arrow_forward
- Bryan owns a fitness center called Peak Performance Gym. During the past year, Bryan sold his facility to purchase a larger building with a parking lot. He received sales proceeds of $140,000 from the buyer. He paid a sales commission of $7,500 to his broker. The building had an original cost of $115,000 and had accumulated depreciation for tax purposes of $18,250. What is Bryan's realized gain or loss on the sale?arrow_forwardDeluxe Auto Parts holds inventory all over the world. Assume that the records for one auto part show the following: Beginning inventory Net purchases $2,20,000 8,00,000 Net sales 11,00,000 Gross profit rate 45% Suppose this inventory, stored in the United States, was lost in a fire. Estimate the amount of the loss to Deluxe Auto Parts. Use the gross profit method.arrow_forwardNeed help with this question solution general accountingarrow_forward
- Do fast answer of this accounting questionsarrow_forwardcost of goods sold from 2019to2021?arrow_forwardFor the firm whose cost curves are shown at right, the minimum efficient scale is ○ A. between 60 and 140 units of production. OB. about 20 units of production. OC. about 60 units of production. OD. about 100 units of production. OE. the level of fixed cost corresponding to SRATC2. SRATC₁ LRAC SRATC4 SRATC₂ SRATC3 เนด เad iso C 20 20 40 60 80 100 120 140 160 180 200 Output per Periodarrow_forward
- SRATC₂ SRATC3 In the figure, increasing long-run average total costs for the firm are confined to the output range OA. where the LRAC curve is downward sloping. B. above 80 units of output. O C. above 50 units of output. OD. between 50 and 80 units of output. SRATC₁ OE. between 10 and 100 units of output. ---- SRATC LRAC 10 20 30 40 50 60 70 80 90 100 Output per Periodarrow_forwardSauerbraten Corp. reported 2007 sales ($ in millions) of $2,157 and a cost of goods sold of $1,827. The company uses the LIFO method for inventory valuation. It discloses that if the FIFO inventory valuation method had been used, inventories would have been $63.3 million and $56.8 million higher in 2007 and 2006, respectively. If Sauerbraten used the FIFO method exclusively, it would have reported 2007 gross profit closest to? a. $324. b. $330. c. $337.arrow_forwardVanguard Enterprises prepared its financial statements for 2020 based on the information below. The company had cash of $2,300, inventory of $19,400, and accounts receivables of $8,100. The company's net fixed assets were $55,000, and other assets were $4,500. It had accounts payable of $13,700, notes payable of $5,500, common stock of $30,000, and retained earnings of $17,200. How much long-term debt did the firm have?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage Learning
Accounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education