Chapter 10, Problem 10.8cE

Summary Introduction

To determine:

What tools the writer used to reinforce his position?

Introduction:

AIDA model: The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages must compete for the audience attention