Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Question
Chapter 10, Problem 13LOC
Summary Introduction
To determine:
The ways in which marketing messages and sales messages differ.
Introduction:
A marketing message is where a persuasive message is provided to customers based on promoting the product or service.
Sales message is a central persuasive message that intrigues, persuades, informs, calls to action, and closes the sale.
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Chapter 10 Solutions
Excellence in Business Communication (12th Edition)
Ch. 10 - Prob. 1CACh. 10 - Prob. 2CACh. 10 - Prob. 1LOCCh. 10 - Prob. 2LOCCh. 10 - Prob. 3LOCCh. 10 - Prob. 4LOCCh. 10 - Prob. 5LOCCh. 10 - Prob. 6LOCCh. 10 - Prob. 7LOCCh. 10 - Prob. 8LOC
Ch. 10 - Prob. 9LOCCh. 10 - Prob. 10LOCCh. 10 - Prob. 11LOCCh. 10 - Prob. 12LOCCh. 10 - Prob. 13LOCCh. 10 - Prob. 14LOCCh. 10 - Prob. 15LOCCh. 10 - Prob. 16LOCCh. 10 - Prob. 17LOCCh. 10 - Prob. 18LOCCh. 10 - Prob. 19LOCCh. 10 - Prob. 10.1AYKCh. 10 - Prob. 10.2AYKCh. 10 - Prob. 10.3AYKCh. 10 - Prob. 10.4AYKCh. 10 - Prob. 10.5PYSMFACh. 10 - Prob. 10.6PYSMFACh. 10 - Prob. 10.7PYSMFACh. 10 - Prob. 10.8ECh. 10 - Prob. 10.9ECh. 10 - Prob. 10.10ECh. 10 - Prob. 10.11ECh. 10 - Prob. 10.12ECh. 10 - Prob. 10.13ECh. 10 - Prob. 10.14ECh. 10 - Prob. 10.15ECh. 10 - Prob. 10.16ECh. 10 - Prob. 10.17ECh. 10 - Prob. 10.18ECh. 10 - Prob. 10.19ECh. 10 - Prob. 10.20ECh. 10 - Prob. 10.21ECh. 10 - Prob. 10.22ECh. 10 - Prob. 10.23ECh. 10 - Prob. 10.24ECh. 10 - Prob. 10.25ECh. 10 - Prob. 1EYSCTPCh. 10 - Prob. 1SYCKO
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