Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 13LOC
Summary Introduction

To determine:

The ways in which marketing messages and sales messages differ.

Introduction:

A marketing message is where a persuasive message is provided to customers based on promoting the product or service.

Sales message is a central persuasive message that intrigues, persuades, informs, calls to action, and closes the sale.

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