Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 10.12E
Summary Introduction

To determine:

What are the methods used in the email to capture reader’s attention?

Introduction

Persuasive business messages:

Includes a situation where an attempt at changing someone’s attitudes, beliefs, or action is in consideration. These have a complex mix of listening, speaking, and tweaking the messages to align with the motivations of the audience.

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