Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 10.1AYK
Summary Introduction

To determine:

Why is it essential to understand writer’s likely motivation before writing a persuasive message 

Introduction: 

A persuasive message is where you try to motivate or trigger someone to change their minds and influence them to do what you ask or say. Persuasive messages are used in sales and marketing of a business mostly.

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