To determine:
What subject to use for each message?
Concept Introduction
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader or to highlight the subject.
Persuasion is an attempt to change someone’s beliefs, attitude, and the actions as a result of that.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
Excellence in Business Communication (12th Edition)
- How?arrow_forwardI need this question answer general Accountingarrow_forwardAccounting: The warehouse supervisor at Emerald Bay Trading must reconcile damaged goods claims. Their policy allows claims within 48 hours of delivery, requires photographic evidence, and management approval for values over $500. Last week, from 45 deliveries worth $28,000, customers reported 8 damages, submitted 6 photos, and 5 claims met the time limit. What is the value of valid claims if each averages $180?arrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education