Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 10, Problem 18LOC
Summary Introduction

To determine: The steps you should take to make sure your persuasive messages are ethical.

Introduction:

Persuasive messages needs to be ethical especially during marketing because many businesses move into unethical persuasive message while getting carried away.

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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not yet proposed. - show a visual aid (chart/diagram) to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
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