XYZ, a technology business, which is operating across the middle east and has a revenue growth target of 30% to achieve over the previous year. The CEO realized that this would require a higher-risk growth strategy to achieve this growth target in the current market conditions. Critically discuss the options the CEO can consider in meeting his growth target.
XYZ, a technology business, which is operating across the middle east and has a revenue growth target of 30% to achieve over the previous year. The CEO realized that this would require a higher-risk growth strategy to achieve this growth target in the current market conditions. Critically discuss the options the CEO can consider in meeting his growth target.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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XYZ, a technology business, which is operating across the middle east and has a revenue growth target of 30% to achieve over the previous year. The CEO realized that this would require a higher-risk growth strategy to achieve this growth target in the current market conditions. Critically discuss the options the CEO can consider in meeting his growth target.
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