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DEF Corporation is an online shopping platform based in Australia. What factor would be least appropriate to consider in a merger and acquisition?

DEF Corporation is an online shopping platform based in Australia. What factor would be least appropriate to consider in a merger and acquisition?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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DEF Corporation is an online shopping platform based in Australia. What factor would be least appropriate to consider in a merger and acquisition?

a. The service provided by a target firm involved in IT solutions
b. The size and profitability of the target firm when it plans close the latter and decrease competition.
c. The synergies obtained from a target firm that provides a somewhat related product or service
d. The geography and region of the target firm when it plans to expand to a more global market

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