A vision statement is known as the picture of a company and lays down the foundation for a sound mission statement. Both vision and mission statements are considered vital in setting the direction of a company and generating a viable identity for its stakeholders as well. A mission statement is ideally built by keeping a few essential components in mind and it serves a specific purpose for the company. Being a student of strategic marketing, you are provided with two mission statements as under: “Maqsood and Sons firm is a team of committed professionals, providing innovative and efficient financial solutions with the help of modern technology to create and nurture long-term relationships with the customers. The skillful employees and equal growth opportunities ensure our shareholders invest with confidence in us” “Quality-rich the daily lives of individuals, families, and communities by providing quality home care products, which offer convenience, quality and affordability” Requirements: Based on the above information, please go through the mission statements and answer the following questions. Mention any of the three vital components of a mission statement in the provided statements with proper reasoning. Identify the narrow and broad mission statements from the given statements.
A vision statement is known as the picture of a company and lays down the foundation for a sound mission statement. Both vision and mission statements are considered vital in setting the direction of a company and generating a viable identity for its stakeholders as well. A mission statement is ideally built by keeping a few essential components in mind and it serves a specific purpose for the company. Being a student of strategic marketing, you are provided with two mission statements as under:
“Maqsood and Sons firm is a team of committed professionals, providing innovative and efficient financial solutions with the help of modern technology to create and nurture long-term relationships with the customers. The skillful employees and equal growth opportunities ensure our shareholders invest with confidence in us”
“Quality-rich the daily lives of individuals, families, and communities by providing quality home care products, which offer convenience, quality and affordability”
Requirements:
Based on the above information, please go through the mission statements and answer the following questions.
- Mention any of the three vital components of a mission statement in the provided statements with proper reasoning.
- Identify the narrow and broad mission statements from the given statements.
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