What are the proper steps in creating a mission statement?
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.2: Firm Vision And Mission
Problem 1CC: What does a mission statement explain about a firm that a vision statement does not?
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What are the proper steps in creating a mission statement?
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Step 1
An organization’s mission statement portrays clearly and compactly why the association exists – its motivation. The mission statement characterizes what is imperative to the association and aides the association's decisions and exercises.
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