Discuss the differences between vision and mission statements?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Discuss the differences between vision and mission statements?

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Step 1 Introduction

In an organization, it is important to achieve the organizational goals and encourage the employees to contribute their efforts towards the fulfillment of the organizational goals. Strategic management plays an important role and involves activities that relate to the formulation of the goals, objectives in order to make the organization stand out in the market. There are various other activities involved in strategic management such as strategy evaluation, environmental analysis, implementation of the strategy and so on. Environmental analysis helps in assessing the internal and external environmental factors so that any probable impact can be taken into consideration and strategies can be developed accordingly. 

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